The Brand Story and Products of Chopard
The Brand Story and Products of Chopard
In 1860, Louis Ulysee Chopard created the brand Chopard in the Jura Mountains Soncoed village in Switzerland. Chopard was engaging in producing pocket watches and precise chronometers from the beginning. The craftsmanship of Chopardrsquo;s watches and clocks is excellent and outstanding, compared with other watches or clocks brands. His works have enjoyed a great reputation among the gold pocket watches.
In 1976, Chopard had launched Happy Diamonds series of watches. There are diamonds on the watch dial which can be moved. The diamond can glide and turn around totally freely between the two transparent blue Sapphire crystals. In 1988, Chopard had issued the famous Mille Mighia series of wrist watches, which combined with the high tabulation technology and precision optical machinery. In 2000, Chopard had shown the first type of L.U.C Quattro wrist watch in the world. The L.U.C Quattro wrist watch holds the movement in 1.98 patterns. This movement takes with four main springs. In this way, the motive power can be stored for about nine days.
The products of Chopard are always luxurious and expensive because of precious and rare raw material as well as the exquisite and dear handicrafts. The style is always in vogue and vivid. The industrial art can be experienced testament. Its theme products are both female and male watches.
On November the eighteenth, in 2010, the tenth Grand Prix drsquo; Horlogerie de Geneve was held in the Grand Theatre in Geneva. The high ranking jewelry series Owl wrist watch of Chopard had won the best jewelry watch prize. This unique type of wrist watch is from the Animal World Collection among brands, including one hundred and fifty high graded jewelry works which were designed and created for the 150th anniversary of Chopard. It is also a perfect example which merits the reward in the trademark jewelry field.
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